executive portrait headshot

How Professional Headshots Improve Business Leads

One of the most important parts of running a successful business is finding new leads in order to grow your business. Whether you sell to customers to other businesses, generating good leads is crucial for business growth. If you’ve been struggling to convert your leads into actual sales, you may need to make some changes to your business. Using professional headshots for business leads is an excellent way to instantly improve your growth rate. Here are three reasons why.

Professional Headshots Build Brand Trust

If you want people to buy into your brand, you need to make sure they trust you. Brands that come across as reliable and professional are far more likely to draw in new customers. It has been shown that professional branding and imagery:

  • makes an impression
  • makes you memorable
  • builds trust

Trust is crucial, as it means customers and clients won’t only choose you once, they’ll choose you again and again.

“Fake It Till You Make It”

If you are a fairly new business, you may think that it’s best to wait till you’ve grown a little to focus on brand image. However, the reverse is actually true. The best way to grow your business quickly is to adopt a ‘fake it till you make it’ attitude. This means creating an ultra professional look for your business, including branding and headshots. 

People Trust Individuals More Than Corporations

It has been shown that most customers are more likely to put their trust in individuals rather than in a faceless brand. By putting a face to the name for each of your company’s main players, you’ll help customers feel connected to the people behind the business, which will in turn, help them to trust your business as a whole. 

Discover the professional photography at Morton Visuals that will put your business a step above its competitors. 

NOTE: This article was originally published by Morton Visuals.

3 business branding headshots

Headshot Facts You Must Know

Headshots Facts You Must Know

A headshot can showcase your brand, age, occupation, profession, personality, and many other things. It’s essential to get good ones, especially in a professional setting. No matter if you are on a job interview or preparing for an audition, your headshot can make a big first impression.

executive portrait headshot

You might think that it doesn’t carry a lot of importance, but it does. On the other hand, a business website with trustworthy headshots can make a difference in whether someone contacts you or not. Today we are going to explore this subject and learn more about headshot.

Why Are Headshots Needed?

Getting a professional headshot of yourself means investing in personal branding. This is an opportunity to show yourself professionally, with your best look. As the saying goes, “you never get a second chance to make a first impression.” Nowadays people’s first impression of you may be from a website visit – so putting a face to the name is important in building trust.

Here are 4 reasons why it’s a good idea to get a professional headshot:

  1. A quality headshot can showcase your personality to people before they meet you. This will make you more approachable, and reinforce your trustworthiness, which is very important.
  2. Good professional images make you look professional, meaning that potential partners, collaborators, clients, or investors will be more open to meeting you.
  3. With a professional headshot, you can boost all of your social media profiles and stand out from the rest.
  4. Having a recent headshot makes it easier for people to recognize you, and this opens up new networking and business opportunities.

Ingredients for a Good Headshot

Below are some tips to get your best headshot:

  • Find a Professional Photographer
    If you want to get a good headshot, be prepared to spend some money. Professionals have a lot of experience and knowledge that you and your friends don’t. Leave your cameras and phones for social media selfies and find a Pro to create a great headshot for you.
  • Focus on Your Personality
    Try and show off your personality as best as you can. Talk to your photographer and tell them that you don’t want to look like someone else. Go for the best version of yourself with all your flaws and virtues.
  • Pay Attention to Your Eyes
    Given the fact that headshots are close-ups, your eyes will carry a lot of importance. You need to ensure that your eyes are energized, alive, and focused perfectly.
  • Don’t Overdo With Makeup
    Putting on too much makeup will make you look surreal and funny. This is something you should look to avoid, especially if you want a professional headshot. In this case we always suggest a professional Makeup Artist. He or she will be capable of making you look great, without looking like you’re wearing makeup (or much makeup). We do list some recommended Makeup Artists on our website.
    business branding headshot
  • Don’t Add Accessories
    Some people like to add certain accessories like birds, funny glasses, effects, and so on. They try to look appealing but come off as desperate. Nobody likes this, so avoid doing it.

How to Find a Reliable Headshot Photographer

The first thing you can do is look out for the images you like. Make a list and ask the people who did the photos for them. In most cases, they will add contact information on social media. Additionally, ask around about the photographer, their personality, and method of work.

Subsequently, make sure to research the photographers in which you’re interested. Go through their websites and check out their work. Do they have any accreditations? Do they clearly explain their costs and processes? Once you’ve created a shortlist of the photographers you like, make sure to have a conversation with them before committing.

Things to Know Before Taking Your Headshots

You must know what kind of images you want. Apart from that, you need to prepare yourself as well. Make sure to wear the right clothing, makeup, haircut, and so on. We have added a blog article, authored by a top commercial Makeup Artist, on How To Prepare for your Headshots Session.

Additionally, keep in mind the purpose of your photos and try to adjust your expression appropriately to convey the right message. You need to get into a role and stick to it as much as you can. This includes both your attitude, style, and clothing. This is how you will send out a strong message that will make the right impression.

General Headshot Poses That Work Well

There are several headshot-poses you can always rely on to leave a good impression:

  • Face the camera directly for a head-on pose and let the viewers see you in full.
  • Try out the pose where you slightly look away from the camera.
  • No matter which poses you are doing, always make sure to pay attention to your eyes and keep them engaged.
  • Always try and control the position of your chin. Having it too far up or down can make the photos look weird. Your photographer should be able to guide you with this positioning.

Questions You Should Ask Your Headshot Photographer

When you schedule the first meeting with the photographer, there are several questions you need to ask them. Through these questions, you can check whether they are legit and the right fit for your needs:

  • Can you show me any portfolio of your previous work?
  • How do you charge for headshots?
  • Is there both an indoor and outdoor shooting option?
  • What do I get for the total price?
  • How long does a session last?
  • How many photos will you take in a single session?
  • How many photos do I get?

Make sure to ask these questions (or similar ones) to get a better understanding of how a photographer works and what you can expect from them.

Should I Look for Retouching Services?

All headshot photos need to be retouched or edited. Normally the photographer will do this for you, and is best positioned to do so since he or she will have talked with you to understand what you would like retouched. If for some reason you use a photographer who does not provide retouching, you can getting professional retouching services from another vendor. Factor this cost in to your headshot session! Some scars or marks can easily be removed or changed during the retouching stage. If there are things you don’t like, retouching can handle it. However, it’s essential to make sure that you don’t look artificial.


These are some essential considerations you need to know about headshot photography. Just like with any other photo, you need to take it seriously and do the necessary preparations to get good results. In the end, remember to find competent professionals like Morton Visuals to create your images.


directing shooting reviewing headshots

Headshot Preparation: Look Your Best For Your Business Headshots

Morton Visuals wants to ensure that you look your very best for your headshot session. So we’ve compiled a listing of tips to help you with your headshot preparation. To that end, we consulted with professional Makeup Artist Mary Erickson, a 30-year veteran in the world of commercial print and advertising. Recently retired, Mary now focuses on her highly successful professional makeup store. Her recommended tips are listed below. (The photographer’s suggestions are added in italics.)

  • Bring shirts with a collar as well as different necklines.
  • Women should bring at least 6 different tops to choose from. Men should bring several (3-4) different shirts and/or ties.
  • No sleeveless shirts for headshots, they can make the arms look big and distracts from the face.
  • No solid white. Men’s dress shirts under a jacket are the exception. 
  • If you’re very light-skinned you may want to avoid solid black.
  • Solid colors are ideal; stay away from busy patterns and busy prints. For men, a dress shirt often gets “scrunched” under a suit jacket or sports coat. If the shirt is striped or patterned, retouching those wrinkles will be virtually impossible.
  • Bring a lint brush or lint roller, fuzz will show on dark colors.
  • Make sure your clothes are pressed and clean – very few photographers have irons or extra time. Photo retouching on soiled or wrinkled clothes will usually cost extra. Bring your wardrobe to the shoot on hangers.
  • Stay away from clothes with big buttons or ornaments that shine and compete for attention.
  • If you wear earrings they should be small studs. Keep jewelry at a minimum, because anything flashy will distract from you.
  • Men should be clean-shaven, and a recent haircut is recommended.
  • If desired, we can recommend a professional makeup artist to ensure that your makeup is flawless.

Remember, whether your headshots are for your social media image or business branding for your professional resume, you want to present your very best image to your prospective clients or employers. Headshot preparation will help ensure you present the very best “you” in your images.

If you have any questions, please feel free to comment below.

Note: This article was originally published on the Morton Visuals photography blog. Updates included here.